Inside the beltway journalism

Via Kevin Drum, I came across this piece by Ken Silverstein in the LA Times:

EARLIER THIS YEAR, I put on a brand-new tailored suit, picked up a sleek leather briefcase and headed to downtown Washington for meetings with some of the city's most prominent lobbyists. I had contacted their firms several weeks earlier, pretending to be the representative of a London-based energy company with business interests in Turkmenistan. I told them I wanted to hire the services of a firm to burnish that country's image.

I didn't mention that Turkmenistan is run by an ugly, neo-Stalinist regime. They surely knew that, and besides, they didn't care. As I explained in this month's issue of Harper's Magazine, the lobbyists I met at Cassidy & Associates and APCO were more than eager to help out. In exchange for fees of up to $1.5 million a year, they offered to send congressional delegations to Turkmenistan and write and plant opinion pieces in newspapers under the names of academics and think-tank experts they would recruit. They even offered to set up supposedly "independent" media events in Washington that would promote Turkmenistan (the agenda and speakers would actually be determined by the lobbyists).

All this, Cassidy and APCO promised, could be done quietly and unobtrusively, because the law that regulates foreign lobbyists is so flimsy that the firms would be required to reveal little information in their public disclosure forms.

Now, in a fabulous bit of irony, my article about the unethical behavior of lobbying firms has become, for some in the media, a story about my ethics in reporting the story. The lobbyists have attacked the story and me personally, saying that it was unethical of me to misrepresent myself when I went to speak to them.

That kind of reaction is to be expected from the lobbyists exposed in my article. But what I found more disappointing is that their concerns were then mirrored by Washington Post media columnist Howard Kurtz, who was apparently far less concerned by the lobbyists' ability to manipulate public and political opinion than by my use of undercover journalism.

"No matter how good the story," he wrote, "lying to get it raises as many questions about journalists as their subjects."

I can't say I was utterly surprised by Kurtz's criticism. Some major media organizations allow, in principle, undercover journalism — assuming the story in question is deemed vital to the public interest and could not have been obtained through more conventional means — but very few practice it anymore. And that's unfortunate, because there's a long tradition of sting operations in American journalism, dating back at least to the 1880s, when Nellie Bly pretended to be insane in order to reveal the atrocious treatment of inmates at the Women's Lunatic Asylum on Blackwell's Island in New York City.

... Today, however, it's almost impossible to imagine a mainstream media outlet undertaking a major undercover investigation. That's partly a result of the 1997 verdict against ABC News in the Food Lion case. The TV network accused Food Lion of selling cheese that had been gnawed on by rats as well as spoiled meat and fish that had been doused in bleach to cover up its rancid smell. But even though the grocery chain never denied the allegations in court, it successfully sued ABC for fraud — arguing that the reporters only made those discoveries after getting jobs at Food Lion by lying on their resumes. In other words, the fact that their reporting was accurate was no longer a defense.

The decline of undercover reporting — and of investigative reporting in general — also reflects, in part, the increasing conservatism and cautiousness of the media, especially the smug, high-end Washington press corps. As reporters have grown more socially prominent during the last several decades, they've become part of the very power structure that they're supposed to be tracking and scrutinizing.

Chuck Lewis, a former "60 Minutes" producer and founder of the Center for Public Integrity, once told me: "The values of the news media are the same as those of the elite, and they badly want to be viewed by the elites as acceptable."

... I'm willing to debate the merits of my piece, but the carping from the Washington press corps is hard to stomach. This is the group that attended the White House correspondents dinner and clapped for a rapping Karl Rove. As a class, they honor politeness over honesty and believe that being "balanced" means giving the same weight to a lie as you give to the truth.

I'll take Nellie Bly any day.